SMM The Marketing JIGSAW

 SMM The Marketing JIGSAW

Social Media Marketing is a tool for online marketing wherein we use social media to gain attention and web traffic.This is considered as the best marketing mantra by most of the modern entrepreneurs.It motivates people to write contents in social media that attracts more and more viewers or customers.In this Internet era,SMM is considered the cheapest and the most effective way of online marketing.SMM gains importance because corporate messages spread from one user to the other and not via the brand itself.Now having heard about SMM we need to know more about the social media websites and how they help in marketing?

There are lots and lots of social media websites that helps brands promote their products.Some of them are Facebook,Twitter,Pinterest,Instagram,Google+,LinkedIn,private blogs etc.These sites helps brands create pages of their own.This helps them promote their products by means of videos,articles,pictures and testimonials.People who are interested may follow or share them via these pages.This helps brands spread their identity very fast.Social medias act like the word of mouth.This enables customers to interact with companies and share their views and opinions.Corporates can also narrow down their target audience.

“Effective conversation needs effective listening”. Using Social media companies can know more about customers and their needs.What sought of products and services they are interested in?For customers,it acts like a guide that helps them choose the right product.They get to know more about the company and their products.Know the popularity for a particular brand or product.Now we look at how to gain attention through social media?

In social media including blogs “Content is the King”. Good quality contents help you reach more and more audience.Contents should have catchy headlines and attractive body.The content delivery is more important.Messages can be posted in the form of videos and pictures also.It is said that pictures can convey a thousand words.Videos make people more engaged rather than a long essay.The blogs or pages should be frequently updated and should make customers involved in discussions.Look and feel of the website is also relevant.Use vibrant colours and animations but make sure contents are formal in all respects.Motivating customers may involve contests and challenges with rewards.

Remember that retaining customers is more difficult than finding them.To retain them you should be loyal and trustworthy. SMM includes customer relations management and customer relations marketing. CRM aims at tracking customer needs and retaining them.

SMM also helps in Search engine optimization. SMM is the stepping stone to marketing success.Effectiveness of SMM can be tracked using various web analytic tools that are available in the market.So dont wait anymore use SMM mantra and “Convert Conversations to Cash”.

Reference:

http://en.wikipedia.org/wiki/Social_media_marketing